Coursework Introduction

   Magazine analysis

The title is written in a bold colourful font. The title "lucky" suggests that they believe they may tend to draw good luck. It may also suggest that we are lucky to have such a good magazine company. This title can mean many things depending on how you individually interpret the title.

The slogan is short and sums up the magazines content. It automatically informs the audience that the magazine talks about shopping and style related topics.

The main focus of this magazine is the central image. The picture is large so it easily grabs the reader attention. Amanda Seyfried facial expression is friendly and inviting. The fact that she is looking straight ahead makes it feel even more inviting because she is directly addressing the audience.

The use of fonts make it seem very formal this suggests the magazine is aimed at older teenagers the layout is quite obscure due to the variety of font used however it seems engage the readers interest. The font is manipulated in order to highlight specific points. For example some of the fonts boldness and colour is changed for effect and emphasis.

The magazine has uses a good consistency of colours giving it a professional gloss. It uses 4 colours throughout the magazine cover. The colours used are red ,grey ,black and white. The colour red modernizes the elegant colours scheme of black, white and grey. The colour red in this context symbolizes passion, romance and love. This basic colour allow the audience to focus on the more significant details such as the image.

They advertise free merchandise this gives the audience an opportunity to win prizes. This helps sell the magazine because it convinces them that they will gain something by purchasing an magazine. They use a bold font to make sure we do not miss out on the competition. This is also a element of free offers. This free offer uses good phrasing in order to emphasise how often they generously  give away products. It does not tell the reader what the free offer will be this just leaves the readers in suspense. This makes the audience feel curious in order to urge them to buy it.