We think the most
important ingredients to a successful music magazine or website are the following:
·
An opportunity to interact with fellow fans and
bands/artists
·
Video and audio content
·
A clear target audience
Why are these
important elements for a successful music magazine or website?
(15 marks)
It is important to create an opportunity for the audience to
interact with fellow fans and band artists as it makes them feel part of a
group and society. So they feel like they belong in a group and are not
particularly alone. Many magazines use this interactivity from magazines such
as metal hammer and just pop. However I want to use interactivity in an
entirely unique way. As most people are put off by doing long competition only
to realise you have lost and don’t have the chance to meet the artists/bands.
Therefore I am just going to create a new type of competition were we get
audiences to submit themselves singing to get feedback and gain popularity and
even if you don’t win votes and get to meet surprise stars you have still got
something out of it as you get the satisfaction of other talking about you in
forums and basically getting a word of mouth advertisements as people advise
others to watch your videos or audios.
Also I believe that video and
audio content is important and to carry on from what I said previously on
audience submissions I chose to mix in some user generated content, video and
audio content and interactivity to get the most of the web 2.0. However
similarly to Kerrang and I love pop I also did add some videos into articles so
they can actually see the event take place and I also used a lot of audio and
video content in my Rhymix radio just like K! Radio I created top 10 pop songs as I am doing the pop section of the magazine.
I believe it is important as it helps you see exactly what’s happening making
them trust our publishing company as we provide picture, audio and videos back
up all our stories and also to help people submit their own songs to motivating
them interact with other fans . Therefore I believe that audio and video
content helps create a chance of interactive as they could comment and vote on
different videos and so on.
In addition to this I believe
that it is important to have a clear target audience as it dictates the style
of writing, colour scheme, logo and many more. So without having a clear target
audience the magazine cannot earn any profit as it doesn’t really have a target
audience. All magazines have a target audience for example Kerrang describes
their reader as morally aware, music orientated and their lifestyle reflects
their musical preferences. They also have an audience with a main age of 22.
They reflect this information throughout their magazine as they acknowledge the
fact that their probably in education and also have an understanding of the
type of person their target audience is. This is why I personally believe that
to be a successful magazine you have to have a target audience in mind as no
magazine has ever succeeded without one
Pitch us your ideas.
Tell us about your online magazine? E.g. Logo, slogan and style, colour
scheme, tone, content, featured stars and artists and target audience
(15 marks)
Thank you for taking into consideration my pitch for the
launch of Rhymix.as I like your idea to have an online music magazine that will
be a hybrid genre and contain lots of different well known genres in the music
industry such as Rock, Grime and Rap. I am excited to use this opportunity to
use my passion for pop to contribute to this unique venture. My slogan is “Different
people like different music” emphasises the fact that Rhymix is tailored to fit
different genres and satisfy their musical preferences. My logo is different
dependant on what section of the magazine it is. Therefore my logo emphasises
the fact it’s the pop section of the magazine I manipulated the fact that as
well as a genre of music pop is also considered to be onomatopoeia so I drew a jagged
borderline with the word pop inside to give two interpretations of the word.
The pop section is the section will specialise in as it’s a genre that I know a
lot about and that’s the genre that I will portray in the drawing of my online
magazine.
The style and tone of the my magazine in general is just
happy, excited and interested in the pop genre so we can relate to the young
target audience of 10 to 19.I chose this young audience as the establish stars
that are featured are people like Justin Bieber and One direction and so on
which have a young average audience. Like revolutionary publication we are also
used it as a chance of discovering new music and talent as we feature new
rising stars as well as informing people on the general pop culture. The colour
scheme will be bright colours such as purple, yellow, pink, orange and green to
reflect the fact that our audiences are bright and bubbly. But not that much as
if it’s too bright it can become nauseating to look at so I used it to
highlight specific details so the white spaces calm down the aluminous colours.
After conducting extensive focus groups and market research
I have decided to add in different sections in the pop section of the online
magazine such as the other pages and contents. For example the Home, Contacts, News,
Reviews, Interviews, rising stars audience submission, twitter feeds and Rhymix
radio tabs. I chose to change the contents by making it more interactive and
more user generated by adding in audience submissions which are videos and
audios of our audience displaying their musical talent giving us a chance to
discover new talent we also have forums to discuss which one of our audience
submissions are the best the winner then goes to meet a surprise star that we
change monthly. We also connect it to social networks such as twitter by
creating a section named twitter feeds from all our audiences. As well as
Rhymix radio to make use of the web 2.0.s interactivity.
I chose to target a young audience of 10-19 as it’s a pop
genre. This genre usually appeals to young predominantly females audience. Who
are usually obsessed with pop stars such as Justin Beiber and One direction.
They also are more likely to transfer from pop magazines such as I love pop and
Just pop to our magazine as the older the audience get the more informed they
want to be and an online version is considered to be more convenient as they
get information instantaneously. Since they really admire their pop stars they
will subscribe and hopeful be loyal to our company as we
not only tell them about stars that they know but new stars that they can watch
blossom into the international superstars they really are. We also try to focus
on talent rather than advertising already established stars as we are more
talent focussed.
How would your page
make money for the Rhymix website?
(15 marks)
Even though it is tough to earn a fair amount of money in
the music magazine industry I still firmly believe that the fact that it is an
online magazine will benefit me greatly as unlike other print magazines I don’t
have to pay much to produce glossy pages with high quality photography. This is
why I believe that we could use the internet to keep the music magazine
industry alive and by doing this we could gain lots of profit as we tell
readers what they want to know. Who doesn’t want to be informed in what
happening in the interesting Hollywood life of big stars such as Taylor swift
and Katy Perry? The truth is that the prices of this are incredibly off putting
if you can just Google it online. So at first we won’t make that much money as
we want the Audience to grow and become loyal to our company. So we can start
creating memberships later on and we can also give them a chance to switch to
our radio as it plays their favourite pop song.
After we gain a fan base Rhymix can make money through subscription
and membership. Some print magazines rely on a high cover price in order to
cover cost of publishing and distributing. However this makes them gain fewer
customers as most customers are not prepared to spend a lot of money for their
media consumption. However publishing companies such as future take the risk of
losing readership rates in order to earn a decent profit. We know this as they
sell the magazines at a hefty price of about £8.00 pounds for their magazine
classic rock. Therefore we could take a leaf out of their book and have expensive
subscriptions or membership charges to show that we want to make money but we
can’t as our audience are young and are more reluctant to pay so much money and
we will have a low readership rate which is quite risky. Instead of this we
would find balance between cost of subscription and member ships as well as the
amount of audience that are loyal to our company.
So instead of taking this risk I am prepared to lower this
subscription charges and membership by making money through advertising
products. This is the techniques used by publications such as Bauer as they put
a low price on purchasing or subscribing Kerrang in order to create a loyal
reader to increase readership rates. This then helps to increase the amount of
companies willing to feature in their website as they know that many will see
this advertisement. This is how secures 3,000 for full page adverts in their
magazine they have about they also have side ads and top ads to help also earn
money as they advertise products in their online magazine as well. So as well
as earning some small amount of money from subscriptions and member ship we
will also make sure we earn lots of our money through advertisements similarly
to Kerrang. So instead of losing customers with high costs of subscription and
so one we will use Kerrangs idea of finding a balance and rely on companies to
pay to advertise on our online music magazine
