Camera work

Camera shots

An extreme long shot contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general location. This is also known as an establishing shot.

A long shot contains landscape but gives the viewer a more specific idea of setting. A long shot may show the viewers the building where the action will take place.

A full shot contains a complete view of the characters. From this shot, viewers can take in the costumes of characters and may also help to demonstrate the relationships between characters.

A mid shot contains the characters or a character from the waist up. From this shot, viewers can see the characters' faces more clearly as well as their interaction with other characters. This is also known as a social shot.

A close-up contains just one character's face. This enables viewers to understand the actor's emotions and also allows them to feel empathy for the character. This is also known as a personal shot.

An extreme close-up contains one part of a character's face or other object. This technique is quite common in horror films, particularly the example above. This type of shot creates an intense mood and provides interaction between the audience and the viewer.

Camera angles

An eye-level angle  puts the audience on an equal footing with the characters. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.

A low angle is a camera angle that looks up at a character. This is the opposite of a high angle and makes a character look more powerful. This can make the audience feel vulnerable and small by looking up at the character. This can help the viewers feel empathy if they are viewing the frame from another character's point of view.

A high angle is a camera angle that looks down on a characters. A character shot with a high angle will look vulnerable or small. These angles are often used to demonstrate to the audience a perspective of a particular character.


Camera transitions 

The most common transition is an instant change from one shot to the next. This is called a cut transition. Dissolve and cross fades is a transition which a gradual fade from one shot to the next. Cross fades and dissolve have a more relaxed feel than a cut and are useful if you want a Cross fades can also convey a sense of passing time or changing location. Fade is a shot to a single colours, usually black or white. The "fade to black" and "fade from black" are used in film and television. They usually signal the beginning and end of scenes.

Camera movements

Tilts refer to the up or down movement of the camera while the camera itself does not move. Tilts are often employed to reveal vertical objects like a building or a person. When the entire camera is moved forward or backward, this move is called dolly. Tracking is similar to dolling. The main difference being that in dollies the camera is moved toward or away from the subject, whereas in a track shot, the camera is moved sideways, parallel to an object. Zooming in is coming closer and zooming out is the opposite. 

LIAR

Now here is a analysis of the poster using key concepts of the media 
Language is how to find media codes and language from media texts.
Institution is the companies and organisations behind the media.
Audiences are people who consume the media.
Representation is how identities are represented in the media.
Poster

It gives you a energetic rush due to the colours used  because of the bright yellow  combined with this type of jungle green.It has a good large title in a nice font and it also has the important information such as the date coloured in yellow.This helps the target audience remember this date and also helps to make it stand out.The target audience for this poster is teenagers and young adults.In the poster is show the color green this is a calm colour quite soldier like it takes the word "Battle" into contexts.the company behind this is the pennisula high school who have organised the event.

HSBC advert

Here is a example of my work on a HSBC advert.

In my advert I have the word companion and different images to show how we can interpret the word in different ways.The word companion may mean a dog to someone or a partner or a friend.I did this advert using Photoshop in adobe application.This adverts is very similar to the different value campaign adverts by HSBC.
Here is a real HSBC advert.

Introduction

Hello, I am a media student at Greenford high school. I chose Media because it gives pupils the tools to analyse the media they consume day in day out.Lets them get a chance to see the ways which the media surrounds their lives. It improves your literacy skills and abilities in other subjects indirectly.We also learn a great deal of new terminology which can be used in other subjects. Media Studies involves pupils making their own films, writing their own newspapers, setting up their own websites, creating their own music videos. It’s extremely helps us interact with modern technology in lots of ways, using lot of IT programs such as wordprocessing and Photoshop as well as video and sound editing software. It is intellectually challenging ; most student who have not studied the subject don’t realize that  because they’re motivated.They are happy to write detailed analysis beause it is interesting.


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By Abrar